Small Potatoes Unlimited acquires, operates, and grows gluten-free and better-for-you food companies. We’re hands-on operators who preserve what makes a brand work — not a private-equity roll-up.
We take on better-for-you brands with something real at the core, then bring the operations, production, and distribution muscle to make them durable.
We buy gluten-free and better-for-you food brands doing $1M–$10M — whether they’re founder-burned-out or healthy and growing. Roll-forward equity, no financial engineering, and we move fast.
Our own SQF-, GFCO-, and Organic-certified production and fulfillment facility in Georgetown, TX takes cost out and puts quality in — plus Amazon and DTC distribution muscle most founders can’t build alone.
We keep what works and add repeatable, omni-channel playbooks across the portfolio — building brands that last instead of flipping them.
A growing family of gluten-free and better-for-you food brands.
Keto, gluten-free cookies and baked goods for low-sugar living.
Gluten-free baking mixes that bake up like the real thing.
A food-based program built for the GLP-1 era of weight health.
Better-for-you nutrition for the animals in the family.
Ingredients and branded better-for-you products, built for Amazon.
Content and community for people eating a little greener, mostly.
If you’ve built something good and you’re ready for a partner — or an exit — we’re operators who’ll treat your brand and your people the way you would. We’re a fit if you’re:
Small Potatoes Unlimited was founded by Mason Arnold, a chemical engineer turned food entrepreneur who founded and exited Greenling (Texas’s first farm-to-table grocery) and Cece’s Veggie Co. (#3 on the Inc. 5000). We’ve sat in the founder’s chair — which is exactly how we operate the brands we buy.
Selling a brand, exploring a partnership, or just comparing notes? Send a note and Mason will get back to you personally. Every conversation is confidential.